From a landscaping company to fiberglass pool construction company
BMA Landscaping
Overview
The Challenge
QA Digital spent 2 years positioning BMA Landscaping as the number 1 paver patio company in Maryland.
When BMA Landscaping began working with QA Digital Ads, our initial goal was to establish them as a reputable landscaping and patio company. However, as the business evolved, BMA decided to pivot toward pool construction services to meet growing demand. This change required a strategic shift in how BMA was represented online, without losing their established ranking in patio and hardscape services.
When people think of pools, I need them to think of me
Brian A., Owner Of BMA Landscaping
The primary challenges were twofold: first, BMA’s brand name and domain contained “Landscaping,” which did not reflect their new focus on pools. Second, SEO posed a unique challenge—how could we build authority in the pool industry, where competitors often have “Pool” in their names, while still retaining high search rankings for patio and hardscape services? Our approach needed to balance rebranding with strategic SEO optimization to position BMA as a top choice for pool construction.
Our Work
To position BMA Landscaping as the #1 pool company in Maryland, we knew we needed to accelerate internal page production, increasing from one to three pages per month, and expand beyond service descriptions alone. Our aim was to make BMA’s website the definitive resource for all things pool-related in Maryland. This involved building content on various topics, including pool types, features and add-ons, seasonal maintenance, and more. The first step was to create a comprehensive roadmap to develop what would eventually become a “pool encyclopedia” in Google’s eyes. Our mission was clear: anyone wanting information about pools should find everything they need on BMA’s site.
Next, we needed to visually align BMA’s brand with its new pool focus. This meant a complete design overhaul, shifting from the original green color scheme to a fresh blue palette that resonated with pool imagery. We updated the homepage layout and visuals to emphasize pools over landscaping services, ensuring the look and feel reflected BMA’s new direction. This required extensive programming adjustments to avoid disrupting BMA’s existing high-ranking pages.
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Second logo with pool services (2023)
Finally, we bolstered our pool-focused content with strategically crafted satellite pages targeting pool services in specific Maryland cities. This approach allowed us to capture search traction across various local markets, reinforcing BMA’s authority as a comprehensive, go-to pool resource. By building a wealth of informative content, we’re steadily positioning BMA as the ultimate pool company in the region.
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First logo with landscaping services (2022)
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New logo with pool services (2024)
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The Results
BMA is now the number 1 result for “Fiberglass Pool Contractor” in Pasadena and the surrounding areas
Thanks to our comprehensive strategy, BMA has not only maintained its leadership in landscaping services but has also established itself as the number one fiberglass pool construction company in Maryland. Its online presence has significantly grown, with increased visibility in search results and higher client acquisition across various cities in the state. The brand evolution, along with pool-focused content optimization, has allowed BMA to tap into new markets while retaining its authority in patios and hardscaping. The continued collaboration between QA Digital and BMA is paying off, positioning the company as the go-to choice for pool construction and outdoor design expertise in Maryland.
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