From residential-only cleaning to a full residential and commercial cleaning company.
Misty Clean Inc.
Before
After
Overview
The Challenge
QA Digital Partners rebranded Misty Clean and grew it from a residential-only cleaner into a trusted residential and commercial cleaning company across Anne Arundel County.
When Misty Clean came to QA Digital Partners five years ago, the business was still running on a website built back in 2002 and was known almost entirely for residential house cleaning. The brand looked dated, it wasn't bringing in new work online, and it gave no sign of the commercial services the company was ready to grow into.
From the logo redesign to the website rebuild, everything has been great.
I don't have words to express the excellent service I've received on behalf of my cleaning company. We've been in business for 20 years and I knew we needed a refresh for our company. I was introduced to them and the results have been simply incredible. From the logo redesign to the website rebuild, everything has been great! It can be a bit unsettling to make a change when you've been used to something for so long, but they made that transition very easy for us. Response time is very fast whenever I have a question. Exceptional in every way!
Misty Schulze, Owner Of Misty Clean Inc
The challenge was to reintroduce Misty Clean to the market: expand it from residential-only into commercial cleaning without losing its loyal residential base, and rebuild its search presence from the ground up. We bet on a full rebrand and an organic SEO strategy strong enough that today Misty Clean ranks across Anne Arundel County, and even surfaces for niche searches like “RV cleaning company in Maryland.”
Our Work
We started with a full rebrand. Misty Clean's logo, brand system, colors, and content were all redesigned from scratch to reflect a modern, professional cleaning company that both homeowners and businesses could trust.
We replaced the aging 2002 website with a new, mobile-first site that clearly presents every service, from house cleaning and commercial cleaning to move-in/move-out and RV cleaning, and makes it easy for visitors to request a quote or call.
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Logo redesign: from the dated mark to the new Misty Clean brand
The new site puts every service up front: house, commercial, move-in/move-out and RV cleaning
On top of the redesign, we ran a continuous organic SEO strategy to position Misty Clean across Anne Arundel County. We built out service and location content so the company would rank where its customers actually search: Pasadena, Severna Park, Glen Burnie, and beyond.
That authority now reaches well past the core services: Misty Clean even ranks for niche searches like “RV cleaning company in Maryland,” capturing demand most competitors never target.
A new brand system built from scratch: logo, palette and concept
SEO in action: ranking #1 on Google for house cleaning in Pasadena, MD
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The Results
Misty Clean now averages around 1,000 impressions a day up from about 300, driving roughly 20 SEO leads a month in peak season.
Today Misty Clean ranks on the first page for house cleaning across Anne Arundel County, and its authority is so broad it now shows up even for niche searches like “RV cleaning company in Maryland.” Organic visibility grew from around 300 impressions a day to roughly 1,000, and in peak season the site brings in about 20 leads a month from SEO alone, letting Misty spend far less on Google Ads to stay booked.
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